E-NEWSLETTERS ONE OF THE BEST FORMS OF COMMUNICATING WITH YOUR DATABASE AND PROSPECTIVE CLIENTS IS THROUGH A CUSTOMISED E-NEWSLETTER. We design a newsletter that is in line with your current branding and website, and show you how to utilise it and update it yourself so that it becomes one of the hardest working promotional tools you have for your sales team.
WHY AN E-NEWSLETTER? Possibly the best feature of the e-newsletter is that you are able to track the activities of your viewers.
When a recipient opens your e-newsletter it is tracked. When they click through to a particular part of your website, that too is tracked. It shows how many times they open the e-newsletter, how often they click through to your site and if they refer it on to a friend or colleague. This information can be very valuable when you are target marketing to a particular database.
The benefits to your business can be endless. Firstly you are building a data base of potential customer/clients who you can keep informed of upcoming promotions and specials, and secondly you are also establishing a positive ongoing relationship with your potential customer.
Also, by distributing an e-newsletter monthly or bi-monthly you will also instate top-of-mind recognition with the recipient.
Too little attention is given to our existing client base, we spend too much time trying to generate new business that we often forget to look after our current clients who we may be able to generate additional income from for a fraction of the marketing budget due to the existing relationship.
An e-newsletter is an effective and inexpensive way to promote your products and services to existing and prospective clients. To generate a subscription database, promote your e-newsletter on your site, inviting viewers to insert their email addresses to receive their copy.
Points to consider are:
make it a valuable resource with topical and relevant information, not just one long ad for your business
keep it exciting with discount offers, competitions and giveaways
make clear reference to the privacy of their contact details
don’t abuse the relationship with constant advertising, a campaign once a month is acceptable, or perhaps weekly giveaway tips... Just remember to keep it informative and loaded with useful information to make it relevant and memorable.
A MESSAGE FROM US
Are you missing opportunities with your marketing because you don't have time? You have the database, you have the content in raw format and the desire to communicate with your target market, but you just don't have the time to do it? Let Divine Creative Design help you with an ongoing service to write your articles, update your website and create your e-newsletters campaigns and send them out either montly or bi-monthly. Contact us to find out more.
CLIENT “Melissa and the team from Divine Creative have been a huge help in the process of branding and gaining a great look for our company. They listened to our creative brief, taking on board all of our requirements, and we were delivered a top quality website that was unique from any other and conveyed the brand of professionalism.
Since the launch of the website, we have also engaged them to create an e-newsletter system for us. Not only does it look exceptional and come with all the trimmings, Melissa also took the time personally to give me a tutorial and is available as a support anytime I have a question... and we’re really positive about the services provided by Divine! ”
KRISTY DE-LA-MARE
OFFICE MANAGER MILLENIUM BUSINESS CENTRE
